Tuesday, March 31, 2026

Letter Inviting ASUS to Pike County

Letter Inviting ASUS to Pike County, Kentucky

Ray Ratliff 

The Future of Eastern Kentucky (TFEK) 


Ashcamp, Pike County, Kentucky 41512 

rayratliff@tfek.org 


Date 03-31-2026

ASUSTeK Computer Inc. 

Attn: Executive Leadership & Global Manufacturing Strategy 

800 Corporate Way 

Fremont, CA 94539

Dear ASUS Leadership Team,

ASUS has earned a global reputation for engineering excellence, innovation, and performance across product lines ranging from ROG gaming systems to ZenWiFi mesh networks and RT‑AX series routers. As the United States moves toward a more secure and domestically anchored communications‑equipment supply chain, ASUS is uniquely positioned to expand its leadership by establishing a U.S.‑based manufacturing presence.

Pike County, Kentucky is reaching out because we believe our region offers the ideal environment for ASUS to build a long‑term, scalable, and cost‑efficient American manufacturing operation—one that aligns with your commitment to quality, precision, and cutting‑edge design.

Why Pike County Is the Right Location for ASUS

Pike County provides a rare combination of workforce capability, logistics access, and operational affordability that matches ASUS’s high‑performance production needs.

-          A Workforce Built for Precision Technology 

  Eastern Kentucky workers bring decades of experience in industrial, technical, and electronics‑adjacent fields. Their reliability, attention to detail, and long‑term employment commitment make them ideal for PCB assembly, device testing, quality assurance, and final‑stage router production—critical for premium lines like ROG Rapture and ZenWiFi.

-          Strategic Transportation Connectivity 

  Pike County connects directly to major U.S. markets through four‑lane corridors (US 23 and US 119) feeding into I‑64, I‑75, I‑26, and I‑81. This ensures efficient distribution for high‑volume consumer products and enterprise‑grade networking equipment.

-          Industrial Sites Ready for Rapid Deployment 

  Our region offers shovel‑ready industrial parks, adaptable manufacturing buildings, and development zones suitable for electronics assembly, plastics, injection molding, packaging, and fulfillment operations.

-          Lower Operating Costs Without Compromising Capability 

  Compared to coastal tech hubs, Pike County offers significantly reduced labor, facility, and utility costs—allowing ASUS to maintain competitive pricing while expanding domestic production.

-          A Community That Partners With Industry 

  Pike County is committed to long‑term collaboration with companies that invest in our region. We work transparently, proactively, and with a shared vision for growth.

A Partnership That Strengthens ASUS’s U.S. Presence

We are prepared to work with ASUS to develop a performance‑based incentive package that supports job creation, capital investment, and long‑term operational stability. Our goal is to help ASUS establish a durable U.S. manufacturing footprint that enhances supply‑chain resilience and meets evolving federal requirements.

We Invite ASUS to Explore Pike County

We would welcome the opportunity to discuss how Pike County can support ASUS’s domestic manufacturing strategy. We can provide:

- Site and facility options tailored to electronics production 

- Workforce data and training partnerships 

- Local and state incentive information 

- Supply‑chain and logistics support 

- Community and regional collaboration opportunities 

Thank you for your time and consideration. Pike County is ready to support ASUS in building the next chapter of American networking and gaming‑grade technology. We believe your company would be an exceptional fit for our region, and we look forward to beginning a conversation.

With respect and appreciation, 

Ray Ratliff 

The Future of Eastern Kentucky (TFEK) 

rayratliff@tfek.org 


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